COPYWRITING FINAL PROJECT
the link in youtube : https://youtu.be/eN7Rtwuho6g
GROUP 6 :
- ALLIKA RISA HAYA
- ARYA SURYA PRATAMA
- DWI THASYA F
- FAUZAN AKBAR M
- REZA MAULANA
This advertisement uses some techniques that are:
1. Humour
The reason why we used this technique is, if we used humour, we thought that we will be easier to persuade people to use our product because this advertisement will be easier to remember by the audience with its humour.
2. Plain Folks
The reason why we used this technique is that we can’t to pay celebrities to be a model for our advertisement’s video. After all, this is a final project so we use our member of the group called Regular Person. Other than that, we want to persuade the audience that the regular person can use this product and also will be worked for their appearance.
3. Simple Solution
This advertisement’s video also uses simple solution technique because, in our video, it gives the audience, especially a man, a solution that very simple to attract women's attention. With use Comade, exactly.
4. Rhetorical Questions
There is a part in this video that the ambassador asked two men that fell insecurity before use Comade, the ambassador asked: “Do you feel ugly?” It refers that, this video also uses Rhetorical Question technique.
5. Charisma
This advertisement’s video uses Charisma technique because there is a transformation between before and after the two men use Comade. Then, two men can be effective simply by appearing firm, bold, strong, and confident.
6. Repetition
There is a scene in that video sounds “Comade” which is repeated. The scene is when this video displays a comade logo image at the end of the video.
7. Bandwagon
“Bejo people use comade”. This sentence is including in bandwagon technique because this video tells us or audience that all of Bejo people use comade. Bejo people in this statement is referring to the person who lucky every time. So, all of the people who use Comade will be lucky also.
We used these all of techniques because to help us created an advertisement’s video that interested. And then, these techniques are easier to use because simply and use media that we have.
Analyze the video:
The Elements of Copywriting in This Video:
1. AUDIENCE
Our target audiences are teenage boy or man who wants to look cool in every moment. The ages are 17-39 years old. Their like to have a good-looking and want to look good in front of the girl or woman.
2. DESIRED CUSTOMER REACTION
We want people to do is feeling the same with what the models feel and thinking that all of what there are in this video is true then going to buy the product.
3. AIM
What we want to achieve with this video is people who watch this video is interesting and buying the product.
4. BENEFIT
The features can be related to the audience’s need and desires is the story in this video will describe what teenage boy and a man feel in the real life.
5. STRATEGY
We used a few of techniques as our strategies to persuade the audience. And the most important is a change in before and after the models use Comade. And we think that also a good strategy to make the audience interested.
We think that's all about our copywriting final project with the description. Thank you for reading!!
