COPYWRITING FINAL PROJECT

 the link in youtube : https://youtu.be/eN7Rtwuho6g

GROUP 6 :

1. ALLIKA RISA HAYA
2. ARYA SURYA PRATAMA
3. DWI THASYA F
4. FAUZAN AKBAR M
5. REZA MAULANA

This advertisement uses some techniques that are:

1.      Humour

The reason why we used this technique is, if we used humour, we thought that we will be easier to persuade people to use our product because this advertisement will be easier to remember by the audience with its humour.

2.      Plain Folks

The reason why we used this technique is that we can’t to pay celebrities to be a model for our advertisement’s video. After all, this is a final project so we use our member of the group called Regular Person. Other than that, we want to persuade the audience that the regular person can use this product and also will be worked for their appearance.

3.      Simple Solution

This advertisement’s video also uses simple solution technique because, in our video, it gives the audience, especially a man, a solution that very simple to attract women's attention. With use Comade, exactly.

4.      Rhetorical Questions

There is a part in this video that the ambassador asked two men that fell insecurity before use Comade, the ambassador asked: “Do you feel ugly?” It refers that, this video also uses Rhetorical Question technique.

5.      Charisma

This advertisement’s video uses Charisma technique because there is a transformation between before and after the two men use Comade. Then, two men can be effective simply by appearing firm, bold, strong, and confident.

6.      Repetition

There is a scene in that video sounds “Comade” which is repeated. The scene is when this video displays a comade logo image at the end of the video.

7.      Bandwagon

“Bejo people use comade”. This sentence is including in bandwagon technique because this video tells us or audience that all of Bejo people use comade. Bejo people in this statement is referring to the person who lucky every time. So, all of the people who use Comade will be lucky also.

We used these all of techniques because to help us created an advertisement’s video that interested. And then, these techniques are easier to use because simply and use media that we have.

Analyze the video:

The Elements of Copywriting in This Video:

1.      AUDIENCE

Our target audiences are teenage boy or man who wants to look cool in every moment. The ages are 17-39 years old. Their like to have a good-looking and want to look good in front of the girl or woman.

2.      DESIRED CUSTOMER REACTION

We want people to do is feeling the same with what the models feel and thinking that all of what there are in this video is true then going to buy the product.

3.      AIM

What we want to achieve with this video is people who watch this video is interesting and buying the product.

4.      BENEFIT

The features can be related to the audience’s need and desires is the story in this video will describe what teenage boy and a man feel in the real life.

5.      STRATEGY

We used a few of techniques as our strategies to persuade the audience. And the most important is a change in before and after the models use Comade. And we think that also a good strategy to make the audience interested.

We think that's all about our copywriting final project with the description. Thank you for reading!!

SHERLOCK HOLMES PROFIL

SHERLOCK HOLMES

Sherlock Holmes is a fictional private detective created by British author Sir Arthur Conan Doyle. Referring to himself as a "consulting detective" in the stories, Holmes is known for his proficiency with observation, forensic science, and logical reasoning that borders on the fantastic, which he employs when investigating cases for a wide variety of clients, including Scotland Yard.


Sherlock Holmes, first appearing in print in 1887's A Study in Scarlet. Sherlock Holmes is a character from 4 novels and 56 short stories. Most are narrated by the character of Holmes's friend and biographer Dr Watson, who usually accompanies Holmes during his investigations and often shares quarters with him at the address of 221B Baker Street, London, where many of the stories begin.


The following is a list of Sherlock Holmes books.



Novels:

• A Study in Scarlet (published November 1887 in Beeton's Christmas Annual) 
• The Sign of the Four (published February 1890 in Lippincott's Monthly Magazine) 
• The Hound of the Baskervilles (serialised 1901–1902 in The Strand) 
• The Valley of Fear (serialised 1914–1915 in The Strand)

Short story collections:

The short stories, originally published in magazines, were later collected in five anthologies.

• The Adventures of Sherlock Holmes (stories published 1891–1892 in The Strand) 
• The Memoirs of Sherlock Holmes (stories published 1892–1893 in The Strand) 
• The Return of Sherlock Holmes (stories published 1903–1904 in The Strand) 
• His Last Bow Some Later Reminiscences of Sherlock Holmes (stories published 1908–1917) 
• The Case-Book of Sherlock Holmes (stories published 1921–1927)

Conan Doyle repeatedly said that Holmes was inspired by the real-life figure of Josep Bell, a surgeon at the Royal Infimary of Edinburgh, whom Conan Doyle met in 1877 and had worked for as a clerk. Like Holmes, Bell was noted for drawing broad conclusions from minute observations. However, he later wrote to Conan Doyle: "You are yourself Sherlock Holmes and well you know it". Sir Henry Littlejohn, Chair of Medical Jurisprudence at the University of Edinburgh Medical School, is also cited as an inspiration for Holmes. Littlejohn, who was also Police Surgeon and Medical Officer of Health in Edinburgh, provided Conan Doyle with a link between medical investigation and the detection of crime.


SHERLOCK HOLMES IDENTITY 

First Appearance : A study in Scarlet
Created by : Sir Arthur Conan Doyle
Gender : Male
Occupation : Consulting Detective
Family : Mycroft Holmes (brother)
Nationality : British


THE FILMS

Sherlock Holmes (2009) released on December 27, 2009.

Sherlock Holmes: A Game of Shadows, released on December 16, 2011.

THANKS FOR READING

ABOUT ME

WELL HELLO PEOPLE

I just saw skinnyfabs videos and I became like him when I greet you. He is so ehm..  unique and interested. Ok, don't take it seriously.

I made this blog since my vacation to fill my spare time. But before, I had studied to create a blog in the junior high school. Unfortunately I forget the password so when I knew that Gunadarma University has softskill courses, I immediately made this blog.

Ok. Back to the topic. Here I want to introduce my self, its like who I am, what my hobbies are, and kind of my activities. You can call me Allika. My full name is Allika Risa Haya. I am 18 years old. I was born in Tangerang at September 7^th 2000. I am Muslim. I currently, in first semester, studying English Literature in Gunadarma University.

SHERLOCK HOLMES: BABE, IF SOMEONE ASK YOU, WHY DO YOU CHOOSE ENGLISH LITERATURE WHAT WILL YOU SAY?

ME: I will answer honestly, I choose English Literature because I really want to be good at speaking English, understand about every book that written in English, I want to be a writer, and if Allah give me permission I want to be a foreign ambassador. Let me be honest, before I really want to choose architecture just because I enjoyed at drawing and counting. But, my parents don’t give me permission so with a very heavy heart I choose this one. And other than that I love English with the art, with the aesthetics so English Literature is the best option for me. Honestly before I felt like I was in the wrong study program but now I enjoy with it.

Dr. Watson: Yeah It’s good!

OK. NEXT!

I have two siblings who are very annoying because they always disturb me in every moment. No matter how busy I am. But in every single time even when I felt tired, like a magic they became to be the funniest person in the world and my moodboster. So I love them very much.

SHERLOCK HOLMES: TELL THEM YOUR HOBBIES, BABE! COME ON! QUICKLY!

ME: Listening music is one of my hobbies. If Holmes like playing violin, I choose playing guitar. There is a funny story that makes me love playing guitar. And then I like singing. Because when I sing a song, I can release all the emotions that accumulate in my throat. And after that I feel relieved. I don't have a special musical taste and I like music that I think is pleasant to hear. For example I like Avril Lavigne, Taylor Swift, Avenged Sevenfold, Vagetoz, Peterpan, and Last Child. That’s all just a part of what I like.

Beside music, I really like writing. But, I admit that I'm not a good writer. Because I’m definitely undisciplined about writing. I have an account at wattpad. The username is Allikarh. Maybe if you have wattpad, you can visit to my account and read my story there. The tittle is  A Simple Way. Honestly, it’s been a long time since I started to write a story in wattpad. But, unfortunately, the story hasn’t finished yet. Maybe if I have the good mood again and more ready to write I will continue the story and repair it to be a good story.

If I like writing, I also like reading. I like reading novel. The novel that I like the most is Sherlock Holmes by Sir Arthur Conan Doyle. First time when I knew about Sherlock Holmes when I was reading Dear Nathan by Erisca Febriani at the wattpad. There is a dialogue that mention about detective Sherlock  Holmes. And after that I asked to my best friend. He told me that He really like the novel and have two books. Without long thinking again, I borrowed both of his novels and fell in love with Sherlock Holmes. I will give a little review about why I like Sherlock Holmes and what he had done to me until make me crazy about him. Sherlock Holmes is detective created by Arthur Conan Doyle. Sir Arthur was a doctor on his time. So, sherlock holmes is fiction and not real. I really love how the way he thinks and solve the problems, those are so awesome for me. And even I read his novel I always feel like surprised, amazed, stunned or something like that.

SHERLOCK HOLMES: YOU SHOULD READ MY NOVELS AND WATCH MY MOVIES!

ME: OK. BUT, DON’T SPEAK LOUDLY AT MY EAR PLEASE!

Other than that, I like novels by Tere Liye. I think, he’s so awesome. Because all of his novels give reader something new. Even I finished read his novel, I feel like I get something new, I don’t know what it is but it can change my view of life. All of his books give a best life lessons. And he could design all of his works into very fascinating literary sentences. You should try to read at least one book that can make you admirer him. He’s a best writer I ever known.

THIS ONE IS ABOUT MY INTERESTS. Even though I am student in English Literature, actually there are so many knowledge I want to learn, especially medical, architecture, engineering, and astronomy or all that smells of science. I have sooo many plans about studying those are until I am old. Sadly, nothing I did.

Why I want to learn about medical is because I’m so interested with human anatomy and how our systems work in our body. But why I didn’t choose medical is because I am afraid with blood and holding someone's wound even my own wound. I think it will make me crazy.

Next, why I love architecture and plan to choose architecture majors because I want to design my own house next time by myself. I like drawing and I like counting. I want to have a small mosque in my house, a big library, a music studio, and other beautiful rooms.

But about engineering and astronomy, sorry I won’t let you know the reason why I like them 😉

My activities are flexible. every time I had finished cleaning my house I do what I wanna do. Studying, Teaching my sisters, helping my mom about her home industry, playing guitar, Watching TV etc.

By the way I like watching Spongebob Squarepants. I know almost every people like it.  But, when I started college, I can’t watch it again. So sad! ☹

Oh, ya I like coffee very much. I have uploaded an article about coffee in my own blog, maybe you want to read it too. I will feel very happy.

SHERLOCK HOLMES: DON’T YOU FEEL TIRED OF WRITING A LOT?

ME: SO TIRED!!!! :(

SHERLOCK HOLMES: LET’S DRINK COFFEE!

ME: WELL.

Ok guys, I am so thankful because you want to spend a little time of your spare time to read about me. And don’t feel bored to read my other articles!!

SEE YOU 😊

TENTANG KOPI

HAAIII!

Eh, am I too excited?!

Gakpapalah ya. Biar aliran peredaran relationship antara kamu, kamu, kamu dengan aku, dapat berjalan dengan baik dan lancar.

Kalian, para pembaca yang budiman. Eh, aku pakainya permisah aja ya. Hehe.

Iya iya. Aku tau aku tau, pemirsa kan yang benar?

Aku pengen cerita tentang kopi aja kali ya. Biar asik, di sini aku pakai "gue-kalian" karena di sini aku cuma mau sharing aja soal kebiasaan aku dengan kopi.

Alasan kenapa gue mau berbagi tentang kopi ya karena tidak lain adalah nama blog ini sendiri. Bahkan, nama pena gue juga 'kan, ya. Ya paling tidak kopi adalah alasan gue menciptakan nama pena buat gue sendiri yaitu, kaffeekenner.

Kaffeekenner itu sebenarnya berasal dari bahasa Jerman yang artinya Penikmat Kopi. Sumpah nih, ya. Kalian jangan pernah mikir kayak gini, "Wih, penulis blognya penikmat kopi berarti suka ngopi di cafe, atau starbucks dong ya? Hits dong ya?" BIG NO! Please deh permisah. Suka memelihara kucing bukan berarti kalian harus pelihara semua jenis kucing 'kan? Lagian, gak bakal juga kalian sampai melihara kucing besar yang spesies harimau gitu.

Kalau ada julukan penulis ulung, pengamen ulung, maka gue adalah penikmat kopi ulung. Sebenarnya awal mula gue suka kopi, ekhem maaf, gue agak lupa sih ya kapan. Tapi yang merekat dalam ingatan bahkan sanubari gue, is this excessive? Ya. Seinget gue sih dulu tuh gue suka banget begadang.

Begadang

Begadang

Well, calm down. Gue gak lagi mau ngedangdut kok. Gue begadang tuh karena ngerjain tugas. Biasa! Namanya juga masih SMP, sok sibuk gitukan ya.
Sebenarnya dulu tuh gue seneng banget belajar, permisah. Bahkan belajar itu hobi gue. Ya gak lain gak bukan sebenarnya biar ngerti aja lah ya kalau kalau doi nanya soal. Ya gimana sih ya biar gak malu dong ya. Muka taroh mana kalau gue gak bisa jawab sewaktu doi nanya.

Iyaudah maaf, muka emang gak bakal lari-lari kayak pemain serial India.

Nah, setiap gue begadang tuh. Yang nemenin gue selain, Hmm this is hard to explain, pokoknya selain dia ya kopi.
Dulu sih gue minumnya kopi item. Bukan biar gue melek sih. Cuma kalau gak ada yang dimasukin ke perut tuh rasanya bikin ngantuk aja gitu kan. Kayak monoton amat gue belajar. Jadi mulut gue harus ada isinya. Dan kebetulan gue gak begitu suka teh. Karena gue minum teh kalau badan enek aja sih.

Badan?

Enek?

Ya gitu deh maksud gue, kalian paham kan permisah? Jadi gue gak demen demen amatlah kalau teh. Lanjut, dan semenjak kopi item nemenin gue belajar. Gue jadi keseringan nyoba another coffee.
Dulu tuh ya, kopi item yang gue minum tuh, dari Medan asalnya. Kata nyokap gue sih, kopi luwak gitu pokoknya bentuk kemasannya tuh kaleng kubus gitu warnanya kekuning-kuningan. Sayang banget, sih, udah habis gak bisa gue foto. Terus di google juga gak nemu fotonya.

Jadi tiap gue mudik ke Medan nih, bokap gue selalu aja bawa beberapa kotak kaleng isinya kopi item. Dan karena satu kotak aja udah terlalu banyak, itung-itung kan gue jadi bantu ngabisin. Supaya gak mubazir.

Nah back to another coffee. Setelah itu, kalau ayah gue ngopi, gue suka mintain aja gitu. Nyeruput gitu lah ya dikit.

Dikit.

Dikit.

Abis.

Bokap gue juga suka ngopi banget malah. Dan alhamdulillah gak ngerokok. Jadi bokap malah ngopi. Dia suka minum kopi ABC susu. Ya. Maaf ya permisah gue gak suka kode-kode karena ribet. Bodo amat deh sebut merk.

Biar lebih gampang soal kopi kopi komplek perumahan saschet yang suka gue minum, berikut deskripsinya.

1. KOPI HITAM

Pokoknya segala jenis kopi hitam tuh pahit banget kalau gak pake gula. Kayak doi sama gue itu pahit banget gara-gara gaada gula juga kali ya? Kalau misalnya kalian segenap permisah mau nyeduh kopi nih. Perbandingannya jangan 1:1 antara mas kopi dengan mbak gula. Nanti gimana aja gitu rasanya kan. Tapi ya masing-masing orang punya selera sendirilah ya.
Tapi bener juga sih, kalau 1:1 kan jadi kayak malah perang, duel. Tips gue. Asik! Gaya banget gak sih gue ngasih tips. Udah kayak paling bener.
Mending kalau mau kopinya kurangin dikit, gulanya ditambah dikit (sebanyak kopi yang dikurangi). Paham gak sih? Susah jelasinnya sih ya. Hehe.

2. KOPI ABC SUSU

Iya di atas adalah penampakannya. Dulu sih harganya pas gue SMP masih Rp.1000. Eh, sekarang Rp.2500 dapet 2. Tidak sesuai kantong pelajar ih.

Rasanya? Enak. Manis. Gimana ya, tapi agak kekentalan. Terus, terlalu enek gitu, sih. Ya kalau mau airnya banyakin sedikit dari porsi yang seharusnya. Kalau menurut gue soal kopi hitam itu pas dingin, maksud gue bukan dikasih es batu loh ya. Maksud gue, pas anyep? Iya itu bahasa jawa kayaknya anyep. Itu tuh, masih enak. Tapi, kalau kopi ABC susu, enaknya pas hangat.

3. KOPI ABC MOCCA

Ini juga enak. Seumur hidup gue, sih, gue baru nyoba dua sampai empat kali, kayaknya. Cuma nyoba doang sih. Karena gue gak begitu cinta lah ya. Hehe. Tapi enak kok patut dicoba.

4. KOPI KAPAL API SPECIAL MIX

NAH! Ini dia primadonanya kopi item. Takarannya pas banget. Suwer deh. Manis. Kayak menggoda lidah banget. Apasih gue kayak host host gitu jadinya. Intinya ini mantap!



5. KOPI KAPAL API GRANDE

Ini juga mantap. Kapal api emang mantap deh. Abis gimana ya, ini tuh beneran enak. Kayak mirip-mirip good day cappucino kali ya.



Oke udah dulu ya permisah. Masih banyak banget yang belum gue bagikan ke kalian. Post ini mungkin akan diperbarui atau mungkin ada next nya nanti di tulisan baru gue. Segini dulu. Karena sebenarnya masih banyak kopi yang sudah gue coba. Dari White Coffee, Good Day, Nescaffe dan lain lain. Jangan lupa main lagi ke blog gue! Nantikan sensasi-sensasi yang bakal gue gambarin dari komunitas kopi kopi sachetan.

Oke seterah.

BYE BYE SEE YOU!!!!!!

FOREWORD

Assalamu’alaikum Warahmatullahi Wabarakatuh

Halo para pembaca. Ini adalah kali pertama saya menulis di blog. Paling tidak, tujuan saya membuat kata pengantar di sini tidak sepenuhnya seperti kata pengantar biasa yang terdapat pada buku-buku atau makalah lainnya. Saya hanya ingin memperkenalkan diri.

Nama lengkap saya Allika Risa. Saya ingin dikenal dengan nama kaffeekenner saja sebagai nama pena saya. Saya tidak terlalu berharap banyak atas adanya blog ini. Saya hanya seorang keffeekenner yang kebetulan suka menulis. Dan alhamdulillah selain mengelola sebuah akun wattpad, yang nanti infonya akan saya bagikan, saya bisa menuliskan buah pikiran saya di blog ini.

Semoga saja blog ini bisa bermanfaat bagi para pembaca, entah dari pengalaman pribadi yang akan saya bagikan maupun informasi-informasi kecil yang semoga bermanfaat. Atau justru, karya tulis saya laris pembaca nikmati.

Selain suka minum kopi dan menulis, saya juga sering mengisi waktu luang dengan bermain gitar atau nulis-nulis gak jelas di buku. Saya suka jalan-jalan tapi gak suka capeknya. Hehe.

Oke, daripada nanti jadinya panjang banget malah kayak orang lagi ta'arufan mending saya sudahi saja perkenalan singkat dari saya. Sekali lagi, semoga blog ini bermanfaat untuk pembaca. Aamiin.

Ini akses akun-akun saya di media sosial:

Instagram: allikarh_

Facebook: Allika Risa Haya

Twitter: @AllikaRisya

Wattpad: @Allikarh

Wassalamu'alaikum warahmatullahi wabarakatuh.